Peelu toothpaste represents a true breakthrough in natural oral care. Featuring the 100% non-abrasive, yet effective cleansing fibers of the Indian peelu tree, this minty-fresh toothpaste is unlike any product on the market. It's so powerful, so unique, it's patented! Soft and gentle peelu vegetable fibers provide thorough cleansing action without causing many sensitivities and irritations associated with drugstore brands.