Since 1963. Beauty Without Cruelty. Aromatherapy. A complete blend of natural vitamins, minerals, vegetable proteins and essential oils. Benefits all hair types. 100% vegetarian. BWC Daily Benefits Shampoo is the perfect combination of vitamins and proteins for healthy vibrant hair. Aromatherapy essential oils clean, balance and tone, restoring vitality to hair and scalp. A unique botanical complex of aloe vera, plant protein and pro-B vitamins add needed moisture, strength and body. Gentle cleansers remove impurities and styling product build-up. Your hair looks and feels soft, full and healthy. Great for frequent use. pH balanced. Since 1963 BWC has offered a full range of natural vegetarian cosmetics with no animal ingredients and no animal testing. On September 26, 1976, BWC adopted a strong and meaningful criterion of no animal testing, known as the Fixed Cut-Off Date policy. This means we reject all new ingredients developed after this date, as it is estimated 80% of all animal testing is performed for the marketing of new ingredients.