Emerita (e-MER-ita) is a woman-owned company that is been in the business of serving women over 40 since the 1970s. In the early days, the company marketed natural menopause products through the Transitions For Health catalog and through physicians offices. Since 1990, Emerita has expanded its offerings to include sexual vitality and skin care products, as well. Emerita products are now sold in natural food stores across the country, including Wild Oats and Whole Foods.